CONTROL THE BALL
A CAMPAIGN WAS NEEDED FOR PREDATOR LZ II, AND IT NEEDED TO BE CREATED BY USING EXISTING PRODUCT PHOTOGRAPHY AS AN ASSET. WHILE ON A RUN DURING LUNCH AT ADIDAS NORTH AMERICA, AN IMAGE OF THIS CREATIVE CAME IN MY HEAD, AND I VISUALIZED THE DESIGN DURING THE RUN. WHEN I GOT BACK TO WORK AFTER THE RUN I BEGAN CREATING IT USING A COMBINATION OF ADOBE ILLUSTRATOR FOR THE PATTERNS (THE BOOT HAS MULTIPLE DIFFERENT PATTERNS ON IT KNOWN AS “LETHAL ZONES” TO HELP BALL CONTROL) AND ADOBE PHOTOSHOP TO RENDER IT AND CREATE THE FINAL CREATIVE. THIS WAS USED PRIMARILY IN DIGITAL SPACES.
A CAMPAIGN WAS NEEDED FOR PREDATOR LZ II, AND IT NEEDED TO BE CREATED BY USING EXISTING PRODUCT PHOTOGRAPHY AS AN ASSET. WHILE ON A RUN DURING LUNCH AT ADIDAS NORTH AMERICA, AN IMAGE OF THIS CREATIVE CAME IN MY HEAD, AND I VISUALIZED THE DESIGN DURING THE RUN. WHEN I GOT BACK TO WORK AFTER THE RUN I BEGAN CREATING IT USING A COMBINATION OF ADOBE ILLUSTRATOR FOR THE PATTERNS (THE BOOT HAS MULTIPLE DIFFERENT PATTERNS ON IT KNOWN AS “LETHAL ZONES” TO HELP BALL CONTROL) AND ADOBE PHOTOSHOP TO RENDER IT AND CREATE THE FINAL CREATIVE. THIS WAS USED PRIMARILY IN DIGITAL SPACES.
ROLE
CONCEPT, DESIGN
CREDIT
CREATIVE DIRECTOR — SURF MELENDEZ